2.5 Million Enthusiastic Customers interacting live with Your Brand annually at 23 events in 17 states from February-November.

The ability and elbowroom to showcase your products, have face-to-face customer contact, and execute first-class corporate hospitality in a wholesome, team-inclusive sports environment.

Meaningful interaction with customers that are 70 percent brand loyal to products that support NHRA Full Throttle Drag Racing.

Break your brand out of the blur of consumer clutter NHRA Pro Stock Motorcycle team So Cal Racing’s mission is to provide you high-level access and management expertise to this marketplace and work together in the best long-term interests of your brands. We will prove to you that team sponsorship is a cost effective brand and sales building channel that leads you straight to the best customer group in America.

The National Hot Rod Association organizes and sanctions the fastest race vehicles in the world. A drag race is an acceleration contest from a standing start between two vehicles over a measured distance. The accepted standard for that distance is a quarter mile (1,320 feet). A drag racing event is a series of such two vehicles, tournament style eliminations. The losing driver in each race is eliminated, and the winning drivers progress until one driver remains.

Here is a snapshot of the audiences and media driving the skyrocketing success of NHRA Drag Racing.

The NHRA is the largest motor sports organization in the world, with 85,000+ members and 300,000+ racers competing in 46 states, Puerto Rico, Mexico and Canada. The organization recently celebrated its 50th anniversary. The NHRA claims 68 million fans in the United States. And according to the ESPN Chilton Sports Poll, 34 percent of Americans are drag-racing fans; Seventy percent of NHRA fans say they’re more likely to choose NHRA sponsors’ products over competing brands. There was a 53 percent growth in attendance at NHRA events in the 1990s. The average attendance at the NHRA As 23 national event exceeds 108,000 spectators.

The key distinguishing characteristics of sponsorship activation through the NHRA Full Throttle Racing Pro Stock Motorcycles Series are fan contact and unparalleled client entertainment hospitality. Drag racing, more than any other professional sport, enables face-to-face contact between sponsors and fans in a setting where fans are eager to supports sponsors that support their sport. And sponsors and their quests have higher access to the NHRA ‘playing field’ and its participants than in any other professional sport.

The NHRA Full Throttle Racing Pro Stock Motorcycle Series Races at 17 events in 17 states from February-November, including urban markets in New York City, Los Angeles, Phoenix, Las Vegas, Houston, Atlanta, Chicago, Denver, St. Louis, Seattle, Indianapolis, Memphis and Dallas.

NHRA sponsors include Coca-Cola, Budweiser, Sears, MBNA, GMC Truck, Ford, Chevrolet, Dodge, Pontiac, Suzuki, Castrol, Miller Lite, POWERade, Valvoline, Mohegan Sun Casino, Gieco Insurance, Rush Performance Parts, Lucas Oil, Nitro Fish, Mopar, Exide, U.S. Army, Snap-On, Advance Auto Parts, Skoal, Kendall Oil, Mac Tools, Matco Tools, Craftsman, GM Performance Parts, Featherlite, Lucas Oil, Fram Filters, AC Delco, Auto Club of Southern California, Bilstein shock absorbers, K&N Filters, Zerex and Kawasaki.

     So Cal Racing and the National Hot Rod Association offer you unmatched opportunities to cut through the clutter of the marketplace and reach customers who buy the products of sponsors that support drag racing, Here’s the demographic profile of the 2.5 million customers who will attend NHRA events this year and the 60 million NHRA fans who will watch on TV.

Sponsor Loyalty: 70 percent of NHRA fans are more likely to support NHRA sponsors

Gender: 72 percent males

Annual Household Income: $30-$49K: 31 percent; $50-74K: 21 percent; $75-$99K: 9 percent

Marital Status: 52 percent married

Age: 18-24: 14 percent; 25-34; 20 percent; 35-44: 24 percent; 45-54: 19 percent

Education: High school grad: 34 percent; some college: 24 percent; College plus: 16 percent

Geographic Spread South: 37 percent; West: 25 percent; North Central: 23 percent; Northeast: 15 percent

     The charter of So Cal Racing is defined by two key elements:
Racing competitively in the 190+ mph, split-second world of NHRA Pro Stock Motorcycle drag racing; and Helping its partners reach business objectives through professional program management and high-level access to America’s fastest and most exciting form of motor sports.

How do your marketing objectives stack up to those of the largest sports sponsors in America? According to Street & Smith’s Sports Business Journal, the following are the top reasons why companies sponsor sports properties:

Brand Awareness - 87.7 percent
Product Branding/Enhancement - 78.1 percent
Media Coverage/Publicity – 76.1 percent
Promotional Opportunities – 73.1 percent
Product Sales – 66.8 percent
Marketing Tie-ins/Merchandising - 59.5 percent
Retail Tie-ins – 55.8 percent
Client Entertainment – 48.8 percent
Product Placement – 47.5 percent
Internal Marketing –40.2 percent
Product Endorsements – 30.6 percent
Access to Athletes –27.9 percent
Naming Rights – 21.9 percent
Licensing – 18.6 percent

So Cal Racing is dedicated to helping its partners design and implement specific, measurable, marketing programs that engage the concepts above, and more. We hope this list is a great conversation starter as we explore how So Cal Racing can deliver bottom-line results to its partners.

     So Cal Racing is a professional, national sports sponsorship platform that can be adapted to help sponsors meet and measure their marketing objectives. Below is a starter list of sponsorship activation possibilities that are available through So Cal Racing.

Drive sales
Create local, regional and national visibility
Attract, embrace and create loyalty among customers
Drive specific media publicity in consumer and trade-industry media
Improve product and brand awareness among new customer groups
Incentive for employees at all levels for sales, production safety, longevity, budget management
Market and incentives for franchises and dealerships
Incentive sales forces
Create B2B relationships
Demonstrate and showcase product attributes
Demonstrate brand and product lifestyle affinity with customers
Executive and technical employee recruitment and retention
Create and enhance a brand/product personality
Create and leverage productive business partnerships
Leverage retailer tie-in programs
Outsmart the competition without outspending them
Execute excellent executive hospitality and entertainment.

     So Cal Racing understands that sponsorship is about much more than slapping a sticker on the side of a bike.

Of course the graphic look of the bike is important, but the race bike itself should only be the tip of the sword-the most visible element of an effective, measurable sports-sponsorship marketing program that drives positive results at every level.

Below is a series of questions So Cal Racing suggests sponsors explore before embarking on any sports sponsorship program.

1. What are the primary and secondary objectives of the sponsorship?
2. How does this motor sports marketing program fit with our current commitments?
3. Is this sponsorship a logical extension of our brand and product images?
4. How does this sponsorship impact our positioning against out competitors?
5. What is the impact of this commitment on internal and external audiences?
6. Are we making a realistic, long-term commitment to success?
7. Do we have a true idea of the cost of leveraging this program?
8. How will we measure the impact of this program?
9. How can this commitment create new business opportunities for us?
10. Is the property managed in a business like fashion by knowledgeable people? Will they be good business partners?
Sponsors can set the stage for measurable, long- term success thru openly discussing these questions.

So Cal Racing is eager to help you work thru these issues. We were founded on the principle that we can’t succeed unless our sponsors succeed. We carry a business like, professional attitude and expect to drive more value than we promise to our sponsors.

     Imagine a world where your customers and prospects can interact face-to-face with your celebrity endorsers. A world where 100,000 fans at the track and 2,100,000 TV viewers are exposed to your message, brand and logo every race weekend. A world where fans are fiercely loyal to the sponsors that support their favorite driver and team, a world where 70 percent of those fans say they’re more likely to choose sponsors’ products over comparable brands. A world where all of the above and more are available at a fraction of the cost of what you might think.

Faced with an ever-increasing number of media options and rising media costs, you demand more cost efficient, creative and effective ways to reach your target audience, By incorporating sponsorship marketing as part of your overall marketing plan you garner many tangible and intangible benefits not available via other more traditional forms. In fact, the ever-growing clutter of the existing advertising landscape gives sponsorship a winning edge.

So Cal Racing Team Owner/Driver Dawn Baugues has business-management skills to ensure success as the team enters NHRA Pro Stock Motorcycle competition.

     Your sponsorship would have media exposure at world, national and local levels, as well as motorcycle magazines and events. So Cal Race Team will attend open houses and special events, display bikes, and would be willing to do exhibitions to promote customer relations. Sponsors name and/or decals will be proudly displayed on the race bike, team uniforms, truck and trailer, website, listed in race programs and announced throughout sanctioned race events. Also, sponsor literature and banners will be displayed in pit area at each race.

THANKS TO OUR CURRENT AND PAST SPONSORS FOR THEIR HELP AND SUPPORT FOR 2007-2009
DIVISION 8 INC
MOTORCULT
BOULEVARD SIGNS
ANTIQUE ROWCAFÉ
ZERO GRAVITY
BATES LEATHERS
LAW TIGERS

Thank you for your time and consideration of our advertising/sponsorship program here at So Cal Custom Cycles. We will work hard at promoting your business.

Sincerely

DAWN AND SAM BAUGUES

7839 North Ave. Lemon Grove, CA 91945 1-619-462-8238